The contribution of digital transformation to the organizational performance of industrial companies in the era of Industry 4.0: Proposal of a conceptual model

Abstract

Digital transformation is a stark reality that affects all Moroccan companies of all sizes and sectors. Similarly, all activities are impacted by this digital trend, from which companies cannot escape in a future where people and objects are constantly interconnected. Our article takes a positivist epistemological stance by adopting a quantitative, hypothetico-deductive approach. The objective of our article is to predict a model that evaluates the contribution of digital transformation to organizational performance through processes in industrial companies. To do so, we mobilized several theories and models based on a recent literature review. In this regard, the IT Business Value model, based on resource theory and developed by Melville and al., was used as an analytical framework.

Ultimately, we constructed a conceptual model composed of seven constructs: digital resources, complementary resources, digital transformation, business processes, process performance and organisational performance. Our selected research model will be empirically tested through
a sample of (380) Moroccan industrial companies.