Rachida BOUMOUR, Adil EL AMRI, Hanaa ELBAYED SAKALLI. Sensory marketing and consumer behavior: The role of tactile experiences in the cosmetics sector in Morocco. ASJ [Internet]. 7 mai 2025 [cité 20 juill. 2025];3(29):0762 . Disponible sur: https://www.afrsj.com/index.php/AfricanScientificJournal/article/view/1149