IHSSAN CHOUETTA; KENZA EL KADIRI; MOHAMMED ELATMANI. Customer Experience as a Driver of Differentiation in Mass Retailing: An Exploratory Quantitative Study of Customer Perceptions, Pain Points, and Loyalty Intentions. African Scientific Journal, [S. l.], v. 3, n. 38, 2026. DOI: 10.5281/zenodo.23235199. Disponível em: https://www.afrsj.com/index.php/AfricanScientificJournal/article/view/2285. Acesso em: 8 oct. 2026.