Apport de la dimension sécuritaire dans la stratégie d'internationalisation : Cas des PME-Marocaines vers l'Afrique de l'Ouest
DOI:
https://doi.org/10.5281/zenodo.8270706Keywords:
Security, SMEs, Internationalization, Economic diplomacy, West Africa, Competitive advantageAbstract
The success of the economic diplomacy followed by the Moroccan Kingdom in sub-Saharan Africa, is the fruit of an armada of efforts deployed and granted by Morocco, starting with its Head of State imbued with wisdom and foresight, who did not spare no effort to consolidate the ties of brotherhood with neighboring African countries through its visits over the past decade to the countries of sub-Saharan Africa, particularly West Africa, and by signing a panoply of protocols and cooperation agreements.
This diplomacy has enabled Morocco to develop its economies in West Africa, through the internationalization of large Moroccan companies in various fields, to promote Moroccan direct investment flows in West Africa and to prepare a climate and a conducive and attractive market for SMEs wishing to take the step towards internationalization.
Although the economic dimension for the success of internationalization strategies is dependent on the possession of a competitive advantage and in a context marked by the absence of security, instability and civil wars, the security dimension is considered as the main constraint in international development strategies for SMEs in West Africa.
This article aims to analyze the contributions of the security and economic dimensions in favor of the internationalization of Moroccan SMEs towards West Africa, and to motivate business leaders to cross their paths towards the international. , through the processing of data relating to a panoply of variables, aimed at motivating the choices of the heads of Moroccan SMEs to internationalize in West Africa.
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